Beck’s Beer is investing in artists and creatives in an innovative way hoping to contribute to a better world through augmented reality technology. I saw the work of art they sponsored in Berlin, Germany over the New Year’s weekend and I have to say I was impressed by the Beck’s Green Box Project.
I’m looking forward to watching it continue in other cities around the globe.
Did you seen it in Berlin, London or NYC? Sadly, I missed the installations in NY and the UK.
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